![]() Users don’t want an omniscient personal assistant listening to everything they say, watching everything they do. Collecting all this additional data certainly meets Meta’s needs, but it doesn’t meet the consumer’s. The problem with all of that, other than the creepy Big Brother overtones, is that Meta is creating a solution to a problem that no one has. Connected devices will also purportedly be able to monitor behavioral biometrics: what users are looking at, their facial expressions, the gestures they make with their hands, etc. The technology will collect data on users even when they’re not directly interacting with it. Data that goes beyond mere demographics and into the realm of behavioral monitoring. The more the device learns about us, the more it will be able to personalize its recommendations.īut lurking behind these outward user benefits is a less explicit but, for Meta, strategically crucial goal: data. Meta says the assistant will listen to our conversations and monitor our actions, with the ostensible goal of providing us with a more customized experience. What Meta hopes will differentiate its as-yet-unnamed service is how deeply it will embed itself into users’ lives. Meta plans to create personal assistant capabilities to rival Apple’s Siri and Amazon’s Alexa. Meta is solving a problem that no one has Two of the major linchpins of the company’s grand vision - smarter personal assistants and a data-rich virtual world - represent an intrinsically flawed understanding of what consumers really want, as well as what kind of data Meta is going to be able to collect. Investors already seem to have taken notice: Meta’s stock has lost more than one-third of its value since January 1, 2022.Ĭhances are, there’s even more trouble ahead for Meta. This sudden blockage of customer data will make growth - at least of the kind Meta’s investors are used to seeing - a lot more challenging.
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